This collection highlights my expertise in lifestyle, studio, and product photography, as well as my filmmaking skills to concept, shoot, edit, and animate. Each project showcases a unique vision brought to life through creative flexibility, collaboration, and attention to detail.
The first project is a short film documenting the creation of Underbelly’s neon sign by Brimley Neon, a family-owned shop. The video captures their dedication and artistry, showcasing the intricate process behind neon signmaking.
Also featured are a series of clean, detailed product photos for the Underbelly store and promotional materials. Shot against a white backdrop, these images emphasize subtle textures and details, drawing attention to the craftsmanship of each item.
In a collaborative project with the entire Underbelly team, I directed and executed a looping animation where everyone, regardless of skill level, could contribute frames. From concept to completion, I ensured seamless integration of illustrations from the admin, development, and design teams. The result was a vibrant, team-driven animation showcasing creativity across disciplines.
For a branded gift bag of Underbelly swag with an ocean-themed sandwich shop concept, I designed studio and lifestyle photoshoots featuring a bold red backdrop and cohesive styling. The playful, on-theme visuals combined creative direction with precise execution, resulting in a polished, branded look.
To celebrate a new mural in Underbelly’s common space, I directed and shot a video documenting its creation. Designed by a talented illustrator, the mural showcases Utah’s outdoors, wildlife, and Underbelly’s passion for illustration. Through thoughtful cinematography and storytelling, the video highlights the creativity and craftsmanship behind this impressive artwork.
